OVERVIEW
Redefined what it means to work at Irvine Company in a post-COVID world.
Led a comprehensive rebrand of Irvine Company's employment brand focused on the company's unique and vibrant history in Southern California - establishing the company as a local employer of choice for top talent.
SCOPE
Creative Direction
Brand Strategy
Brand Design
Brand Strategy
Brand Design
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/ce65d3ad-61bc-47b4-baac-8e90743fec0f_rw_1920.jpg?h=a27c8282243fa658a2234ad9eb1ca6bc)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/85cf0398-222e-497d-ae20-060e67769b35_rw_1920.jpg?h=343aaa522ebf081c19a49033c5134ce4)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/220e486b-2aa1-4c1a-ad4e-403001e84b58_rw_1920.jpg?h=45f052ca8c180716e6e975e539848769)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/e50285a3-0b63-421b-b485-f895d9626758_rw_1920.jpg?h=ffc8532bda72d950ab9f64f32d40313c)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/f095c93a-9a68-4640-ba3b-8d025137aba6_rw_1920.jpg?h=8e15b53dece97f41b62554978a448aeb)
Graphic Elements (Sun, Ocean, Sustainability)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/3a042a09-9a3e-4d90-9d80-c48c6b2de4be_rw_1920.jpg?h=e420c8c4816627c2de35bcceccab3d14)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/130c8a07-44ac-400e-949a-b4c3df04eb68_rw_1920.jpg?h=7b7bbf44fc226db5ce8b558ada23d325)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/df9c5f4f-81c8-461c-8fed-c18eccfe003c_rw_1920.jpg?h=e923d03796078fcbbd96980d37188052)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/392cfac9-77d3-47d6-aea9-4373a12e2407_rw_1920.jpg?h=82ce6d8e0fb419c5d32d5de5707b9029)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/0767083f-31ca-4d18-83ce-6d86f1afad24_rw_1920.jpg?h=3f1bf285aff377a6cbea8cfcf22191fa)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/6d4615ca-b202-4111-a18a-4bd8594caf51_rw_1920.jpg?h=91ec6f7d8ba3b3c6429f9c8f3acef459)
![](https://cdn.myportfolio.com/8ed6287697d57d5d0780248615521fc0/9684f921-75e7-4741-87cd-0ed4c558612a_rw_1920.jpg?h=4288af71c02db7b66fa11b40a514a969)